England Rugby Keep Your Boots On 2017-11-08T07:44:43+00:00

Project Description

England Rugby Keep Your Boots On

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

We were asked to shoot a series of videos, for England Rugby’s new campaign to get people back into rugby, as coaches and referees.

  • Script Writing

  • Filming

  • Editing

Approach

For the live action sport elements, we used Steady-Cam and GoPro action cameras, to record the dynamic kinetic action of participating in sport. For interview sections we placed staff interviews in rugby stadium stands, changing rooms, and on the rugby pitch, to reflect the feeling of being in a sports club. We wanted to reflect the feeling of the rugby game, especially the inherent passion, and the sense of community. It was also a call to action video, so we needed to create a package that would be engaging to viewers, and would be easily identifiable to the target audience.

  • Script Writing

  • Filming

  • Editing

Concept development
4 camera shoot
Staged acting
Editing

Results

To coincide with the rugby world cup, the campaign was a big success. The advert was aired on television, in selected cinemas, and online – within the main organization’s website, and on an additional micro-site created. The commercial encouraged a large number of people to take up the challenge and engage in rugby at the grass roots level.

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