Halifax TV Commercial Pitch 2017-09-06T14:05:59+00:00

Project Description

HALIFAX TV COMMERCIAL PITCH

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

We were asked to work on the concept, and filming of a TV commercial pitch for the Halifax Bank.

  • Concept development

  • Filming

  • Editing

Approach

Most pitches and blueprints for TV commercials are created with image mood boards, or flip chart presentations. Instead we filmed  a video pitch, in the style of a ‘fly on the wall’ documentary to add a level of interest, engagement, and authenticity. We filmed a live choir rehearsal at Angel Studios London, with the advertising agency creatives discussing the concept of the TV commercial idea. We decided to use no second takes for the interview sections, shooting as live, and overlaying it with live recordings of the choir performances.

  • Single camera shoot

  • Two person crew

  • Short film time

Live recording
Interviews
B Roll
Post Production

Results

The video we produced went on to help the advertising agency win the client, and a contract to film their TV commercials for the following four years.

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