Smart Pożyczka 2017-08-30T18:40:38+00:00

Project Description

Smart Pozyczka

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Initially asked to produce illustrations for the web and print campaign, we then went on to create an animated video for the Smart group’s television and online campaign. They requested an engaging contemporary animated video.

  • Mock-ups

  • Illustration

  • Animation

Approach

Producing content for a large Polish financing company, we aimed to create something bold and colourful, with the visuals able to tell the story – but adding voice over to support the visual story. We drew on 1960’s style cartoon illustrations, but giving them a modern feel.

  • Pre-production Animatic

  • Voice-over Recording

  • Online ready Animation

Previsualization
Short deadline
Producing voice-over script
TV spot & Online video

Results

The client was extremely happy with the animated video we produced. It helped them in their re-brand aims, and in turn reaching a larger viewer audience, and ultimately increased sales.

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