Sun Newspaper 2017-08-30T18:37:12+00:00

Project Description

Sun Newspaper

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Asked to direct a video for a large UK newspaper publisher, in order to highlight a department’s media campaign and marketing strategy.

  • Studio Shoot

  • Casting Actors

  • Directing Actors

Approach

Recording slo-mo camera footage, and adding back projected images to display well known UK locations, we aimed to create a tongue in cheek video narrative, enhanced by having the legend that is Brian Blessed – apply the voice over to the final video.

  • Script Development

  • Pre- production

  • Studio Filming

Jib shots
Dolly shots
Props
Special Effects

Results

The video went on to be shown in the media group’s awards ceremony, and highlighted the department’s campaign – giving free newspapers to all readers for one day, along with special promotions for all it’s readers. It was a successful tool in presenting a window of the media department’s activities, helping raise awareness, and was used as a platform for further discussions and presentations.

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